VertiPlay STEM
Oribel
Project Lead
2024
Oribel VertiPlay STEM Marble Run
Led the end-to-end design of the VertiPlay Magnetic STEM Marble Run, from early concept development to production-ready DFM.
Work spanned 3D CAD, visual and graphic language, narrative and play experience design, CMF, DFM specification, and iterative user testing to validate engagement and usability.
Also created the hand-drawn storybook and instructional guide as part of the product ecosystem, later published for retail.
Collaborated with engineering and manufacturing teams through multiple prototype rounds — refining tooling constraints, part lines, ejection pin placement, and overall production readiness.
Oribel Playmat
Oribel
2024
Oribel PurePlay Antibac Playmat
For Oribel’s playmat, we introduced embossed patterns inspired by Oribel's Color Blocks. These textured details provide grips for crawling little ones and thoughtfully reflect Oribel’s playful branding.
The Playmat marries design with functionality with two chic reversible designs that fit every room and mood. Designed with easy-to-fold lines, keeping the playmat away is made easier.
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