VertiPlay STEM
Oribel
Project Lead
2024
Oribel VertiPlay STEM Marble Run
Led the end-to-end design of the VertiPlay Magnetic STEM Marble Run, from early concept development to production-ready DFM.
Work spanned 3D CAD, visual and graphic language, narrative and play experience design, CMF, DFM specification, and iterative user testing to validate engagement and usability.
Also created the hand-drawn storybook and instructional guide as part of the product ecosystem, later published for retail.
Collaborated with engineering and manufacturing teams through multiple prototype rounds — refining tooling constraints, part lines, ejection pin placement, and overall production readiness.
Designing for Spatial Play
The Oribel Magnetic Marble Run was developed as a modular STEM play system that reimagines how STEM learning can extend beyond traditional play surfaces. The project explores how everyday environments can be transformed into active play surfaces, enabling more flexible, exploratory, and spatially aware forms of play.
Through iterative prototyping and testing, the system was developed to extend marble run construction beyond traditional horizontal setups, allowing play to take place on vertical and unconventional surfaces.
Learning Through Modular Interaction
Each component within the system introduces a distinct mechanical or physical principle, allowing children to engage intuitively with concepts such as gravity, momentum, sequencing, and cause-and-effect. By combining and rearranging modules, children are encouraged to test ideas, observe outcomes, and refine their builds through continuous iteration.
The resulting system creates an open-ended play environment where learning emerges through making and experimentation, turning everyday surfaces into dynamic platforms for STEM exploration.
Oribel Playmat
Oribel
2024
Oribel PurePlay Antibac Playmat
For Oribel’s playmat, we introduced embossed patterns inspired by Oribel's Color Blocks. These textured details provide grips for crawling little ones and thoughtfully reflect Oribel’s playful branding.
The Playmat marries design with functionality with two chic reversible designs that fit every room and mood. Designed with easy-to-fold lines, keeping the playmat away is made easier.
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